Watch Out the 2020 Digital Marketing Phenomenon’s
Watch Out the 2020 Digital Marketing Phenomenons
Let's have a look on how advanced digital marketing trends will challenge your business and drive the future, which assuredly helps your business to get connect with the right audience at the right time quickly. So, if you're searching for more advanced ways for business grow? Then this blog can assist and reduce your efforts.
As everyone knows, online purchasing is increasing day by day since it's easy to go with internet and access when we want. It's going to be out of fashion tomorrow whatever is trending today, they can be tailored according to the business needs and requirements.
You can build strong relationships with users by opting marketing technology in the digital platform, which is the best choice to get long term value and following for business. The more you can advertise your product and service in social media platforms and blog posts the more you gain.
Here are the few latest trends and marketing strategies, you can checkout that are implementing in recent times
Artificial intelligence- Initial Approach
AI and machine learning are on top of every marketing trend list, days gone by and rightly so. It brings massive benefit from more accurate, real-time analytics and measurement; improving customer experience and support; optimizing product line pricing strategy to minimize customer churn. However, As the technology continues to mature and interesting use cases come to light, expect ‘AI-first’ strategy to be the new back in marketing by 2020.
Programmatic advertising
It's like a real-time bidding, for example, is a type of programmatic ad buying, which increases higher conversions and lower customer acquisition costs. Here AI automation is used for efficient and fast in growth.
Chatbots
This is an important AI based technology, in Digital marketing 2020 understand complex requests and personalize responses, focuses more on customer relationship management. Chatbots provide instant messaging to chat in real-time, day or night, with your customers or site visitors.
Surveys say that, with the help of chatbots, businesses can save over $8 billion per annum by 2020.
Conversational marketing
A one-to-one, real-time connection between marketers and customers can be facilitated in this marketing. You can implement in multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best.
Personalization
Your content should be personalized including products, emails and more, then the business stand out in the next few years. Based on this personalization stats, you can analyze • Only with generic advertising blasts, 63% of consumers are highly annoyed • Personalization appealing can be find by 90% claim.
Video marketing
Most important marketing trend today and likely for the next 5-10 years would be video marketing. This is a popular way customer to learn about new products.
These figures can show the importance of incorporating video. • Brand videos are shared by 70% of most of the consumers. • Conversion rates are improved by 72% of businesses by videos. • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
Some of the trends latestly introduced in marketing: • Live video • 1:1 ratio video • Video SEO • 360-degree video content
Influencer marketing
It's nothing but mouth publicity, amplifies your brand message mostly focuses on using key leaders to a large market. Through well-known celebrities, which are influencers such as Instagram or YouTube personalities, you can help spread the word about your business or product through their social channels.
How Advanced Marketing Opportunities will Help to Grow the Business
According to one survey, India will have around 500 million internet users by June 2018, which is done by Internet and Mobile Association of India (IAMAI)).
You will notice drastic changes in traditional marketing, and there would be a fascinating business opportunities to sell services and products online. Let's go through the reasons that the future of how digital marketing will help to enhance businesses
1. Possibility to meet online with the real world
You can expect a blend of traditional and online advertising models. That means SEO would get a new physical application, in the practical we see, the pop-up advertisements appear more and optimize the digital interactions. In that way online meet the real world.
2.Brand feeds are customized to each individual
Now users are able to access the live information and entertainment at all times, since of constant improving algorithms, which are completely tailored to their concerns. Make your marketing communications even more personal by adopting feed technologies, which make such individual adjustments possible.
3. Disappear the Unpublicized Advertisements
It can be unimaginable that the internet will be omnipresent in the western world. That means, where people are always connected to the internet. If time comes, all advertising that is not connected to the internet will. Mostly (non-digital) billboards and magazine advertisements disappear. Suppose, when the billboard is good but not relevant to the local viewers, then what it will make use of?
4. Privacy Concern will Grow
As the tech giants are monopolizing the marketing world, the concerns about privacy, transparency and trust will increase. Hence by that dependent on the digital systems of these companies will increase consumers. Eventually, A handful of companies will therefore increasingly.
5.Increase of Real Interactions Can Become Special
The coming generations will grow up in a world where digital interactions are the usual. What it means are most of us still need a personal contact. Since while technology is increasingly taking over, we are still people and we need affection.
For instance, If you consider the Shop-the-closet-of-Anna-Nooshin-empty event, which is a well-known Youtubers convert their online fame into offline sales. Its a nice Webinar strategy, but a real-life workshop makes the difference.
As per July 2017 survey, recorded India, a densely populated country with a population of 1,339,180,127, which ranks second in the world. For every minute for the people, there are ample opportunities that are created. By this, we can predict the scope of digital marketing in the future is going to get brighter in the coming years.
So, highest priorities are available for every business through social messaging apps and visual search. These are the phenomenon can take place in your business on the coming up years digital marketing.
Think always that, can I make the work and then go from there.
