ppc search engine internet marketing

Pay-per-click is also called PPC, it’s one of digital marketing strategy for which you have to pay to secure a place on multiple websites to post your advertisement. The advantage of PPC is that we only have to pay for the number of clicks on the advertisement, which some fixed rates per click. It’s an Internet marketing strategy which is gaining tremendous popularity to grab the attention of targeted traffic.

Using the pay per click marketing we have to pay for every click on the website that offers products and services. Using PPC you can get instantly connected to the target traffic by creative marketing campaigns. Using PPC, get kick started like never before.

Pay-per-click Internet marketing comprises of 2 components:

1. The potential client needs to visit the site where the product is advertised.
2. The visitor of the website  has to click on the ad to get more details about the products and services offered under the ad posted.  

Basically there are 3 components which make a marketing campaign successful.

1. The number of visitors visiting the site.
2. The number of visitors on the website who click on the ad.
3. The actual no: of visitors who finally buy the product, through which we can figure out the ROI.

How to reach the Right Audience

Getting numerous visitors to the site doesn’t imply you are having successful business. In the same way, large no: of visitors with maximum clicks doesn’t promise you popularity. The success is measured by no: of target audience that are clicking, which again depends on the content in the site and the keywords used.

Advantages of using PPC:

Pay-Per-Click (PPC) makes space for you to advertise in the online portals.

PPC campaigns seems expensive, but what is the probability that someone will be clicking on your ad? It will be a dear expense without the returns, and you might be worried about it, not to worry networks can detect fraudulent clicks.

There’s an option to set the budget for a certain period, when the no: of clicks has reached a stage, it does not support your ads & will not be displayed anymore till you avail the services again.